dt_toronto_geek
Superstar
Backlit signs are all over Times Square and even Shibuya. Sure Dundas Square has more, but the square itself is still relatively new and more dynamic signs will be installed as the area matures, if companies feel it's a good investment. For the record I don't like the Telus ads either.
That's exactly what I think will happen too. When the project is complete and when "they come", the bean counters and statisticians will be crunching numbers and confirming that the area is a solid advertising venture. I believe improved signage will follow.