10 Dundas East has been very successful in particular in one thing: restaurants.
While FutureShop was never very busy and though the movie theatre has been picking up lately, the restaurants have almost always been so busy that there's consistently a wait for a table — since the very beginning. The new Spring Sushi on the top floor is a zoo with lineups down the stairs and good luck getting a seat on the patios at Milestones or Jack Astor's.
Last year, a restaurant (Shark club) took the place of the underperforming stores on the food court level facing Yonge Dundas Sq. Meanwhile, FutureShop never took advantage of that highly desirable view, backing TV's against the windows and making another part of it their staff room.
It's clear what needs to be done with the FutureShop space and frankly, the entire building overall. 10 Dundas E should be branded as a restaurant destination. Rather than try to compete with the Eaton Centre in retail which they will never succeed at, 10 Dundas E should continue offering something that Eaton Centre can't compete with because they don't have that view to the square sought after by tourists and Torontonians alike. It's taken a decade but I think that this building has finally found its niche.
With restaurants surrounding a centre core of escalators, the circulation problems of this building cease to be a problem because the restaurants can take on irregular shapes unlike traditional stores. One outstanding issue is how the Adidas store is isolated from the complex with that wall facing the atrium. It's there because of a fire escape stair well that was lazily left there, even though it could've been relocated. Open a restaurant facing into the main atrium with a presence along Yonge St at street level and this building could become a huge success.