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Who thought painting 60 floors of fake brick was a good idea?

What will it look like in 5 years?
 
I don't think it's paint, it's stain and since the concrete is porous it will absorb in as well. I think it will hold up very well long term.
From the images provided, the white appears to be a protective coating for installation and construction protection, which when removed exposes the red precast brick. There's absolutely zero possibility the builder would paint or stain these by hand post-installation - that would be financially and logistically unfeasibile. All they need to do is peel off the coating later and boom - they're done.
 

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