Yeah, getting to/from Quebec City has always involved at least 1 connection. 1 connection isn't bad, but it's still more annoying for many, considering the city is well-known as a tourist destination and not that far. Within Quebec, Dorval/Trudeau has essentially been the airport for the province. Most tourists to Quebec City are either already close enough to drive, bus, or train (Ontario, rest of Quebec, Maritimes, New England) or further away that they're probably planning a larger trip that involves Montreal anyway. That, and Quebec City is far more insular than Montreal, which is the city that Quebec uses to interface with the wider world. Quebec City lacks the level of business and personal connections to other parts of Canada, which means most travel is either from within Quebec for those reasons or are tourists. This cuts significantly the amount of travel to the city and the amount of destinations you need. I guarantee you in any given year there's more Haligonians who've moved to Edmonton than Quebecois de Quebec, despite the latter having double the population of the former. If people have any personal or business connections with Quebec in Alberta, it's usually with Montreal, which has a higher Anglo population, more institutions to draw Anglophones (McGill in particular), and larger businesses that have operations outside of La Belle Province. It's not uncommon to find someone who is going on a business trip to Montreal, but I've only come across the same for Quebec City a couple times.
Regardless, this Quebec City flight is awesome. I really appreciate that Flair is thinking outside the box and delivering destinations you wouldn't expect for YEG. The Nashville one is another. Despite there being an obvious demographic here interested in what Nashville offers, I doubt we'd have ever seen such a flight from Westjet or Air Canada.