Whoa, Vid, remember that Rob jumped the shark last year -- probably during rehab -- and became a celebrity first and a politician a firm second. As we we all said, this happened with the help of the media, and they can't put him back in the serious box, even though they love his Right Wing (tm).
As a celebrity-politician, Rofo's endorsement gets some ink -- always a good thing for both parties -- and starts the murmuring of the tin foil hat crew. (You know, Ford Nation, conspiracy theorists, knobs at the Toronto Sun, CP2Ford, 1010 etc who like to present stunningly stupid things as "controversial" )
I agree that a Toronto city councillor's endorsement couldn't seriously be used in a data model like 308's. Nor could you use a former mayor, even if you exclude Rofo. Would an endorsement from Lastman help one get elected, for example?
Nope, the Fords endorsement game is a celebrity-media game and not much more. Mind you, I personally got a bit of entertainment and a wee Ford Fix after the Monte M support because I found myself asking WTF?!?! and marvelling at the dysfunction of it all. It's been several weeks now, and I been jonesin' for one of those Fine Ford Moments.