You can't really lay this just at the architect's feet, I do think 300 Front is Tridel's fault. Wallman's original design is there for everyone to see in the renderings, and we were all pretty excited. To get that though, it would have had to have been curtain wall, etc., etc. Wallman has done good work for them on Reve of course, and all over town for a number of clients, so he knows how to create handsome stuff.
They are aware, all of them at Tridel, of the criticism of 300, although no-one involved wants to acknowledge that the building is a disappointment. They don't want a repeat at Ten York. Tridel does care about their reputation (which is sterling when it comes to customer satisfaction) and they want to extend it to architecture too. Apparently they are prepared to spend more on sleeker looking materials here. Wallman knows how to pull it off when the budget is there, so I am hopeful.
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