Both these projects in the Beltline are okay buildings, but largely forgettable. If the Kensington project develops like the Beltline examples, one thing the community should fight back against ugly rental signage. Walking by the Beltline ones regularly the signs are not only tacky, but also frustratingly blocking parts of the sidewalk.
The OCD side of me can't forgive them for not putting these sign at 45 degrees to the intersection either - the development controls likely required them to angle the sidewalk 45 degrees to the corner and everything. What's the point of requiring 45-degree cut-back from the intersection and then wall it in with a sign later? The first sign is also lit brightly at night on a residential only side-street:
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It's a small complaint but really makes the development more trashy-looking than it needs to be.
It reveals a lack of attention to detail or understanding of the community context to have large, back-lit signs permanently blocking the sidewalk on side-streets of urban pedestrian communities. I am sure there's examples out there but I can't recall any other major Canadian city I have spent time in having this issue with signage.