It's a great space for concerts for sure, not sure the slimeball Vikars will maintain it properly though....
I am kind of surprised the city partnered with a nightclub owner who has such a sketchy reputation to do this kind of thing. Cowboys has been a trashy place and a seedy business for decades. Also seems surprisingly not very strategic by the city. I keep going back to the question, why Millennium Park?
We already have Prince's Island, Stampede Grounds, BMO, a new arena coming, Fort Calgary area, hectares of stampede-tent ready parking lots for pop-up festival needs - all host major events and major concerts all the time. All these are publicly-supported with hundreds of millions in public investment over the years. Many, if not all, are in better locations than Millennium Park to host events. Yes some of those venues are better than others, some need upgrades. But we have them - we have so many of them all over the place, that sit mostly empty most of the year.
So if we already have all that, why don't we use what we already have and just enhance an existing venues rather than have a weird weird sponsorship deal announced first, with vague "improvements" planned later?
There is no real obvious public benefit from this move apart from (in theory) saving a few bucks in maintenance that is so small and buried in the budget no one has ever made an issue out of. Offloading some of that cost is negligible and will never be noticed to anyone . I suspect the city didn't even care until Cowboys approached them - otherwise we'd already have a better idea on what these "upgrades" will be. Again, if there was some sort of master plan for Millennium Park we'd have heard about it and know what those upgrades are.
So what gives? My best guess - it's pure rent-seeking behaviour from Cowboys.
Cowboys only wants this done so they can capture more value on using public property with a sweetheart deal. This saves them the effort of working to negotiate and use other venues for time slots, upgrades, coordination. Why not have "their" own park - they don't have to rent parking from the Stampede or others for tents, they don't have to compete with folk fest at Prince's Island etc. This is pure Cowboy's play that the city agreed to. Let's see if I am right when the upgrades come along - I suspect a bit of paint, a lot of stuff to support a cowboy's branded music festival.
Perhaps Millennium Park is unloved and forgotten for many people compared to other public spaces, but this is really weird almost sole-sourced sponsorship arrangement to make undefined "upgrades" to public land that doesn't seem supported by any obvious strategic master plan. Will be an interesting to watch this story evolve as we get more details.