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From: www.theglobeandmail.com/s...y/National
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Expo-attendance forecast too optimistic, study says
JAMES RUSK
The attendance forecast in a study backing a possible bid to play host to a world's fair in Toronto in 2015 is far too optimistic, according to a review prepared for the Toronto Economic Development Corp.
The feasibility study's approach, which was to extrapolate from the number of visits to Expo 67 in Montreal, using the contemporary population in Eastern Canada and the northeastern United States, is "simplistic," the review says.
The review, by California-based consulting firm Economics Research Associates in conjunction with world's fair expert Gordon Linden, says a reasonable forecast of a low, medium and high attendance would be 30 million, 40 million or 50 million visits, rather than the 72 million of the feasibility study.
The review also warns that "the world's fair industry faces widespread questioning as to enduring appeal and relevance in face of increasingly sophisticated competition from alternative location-based and electronic entertainment forms."
Councillor Brian Ashton, chair of the city's Toronto 2015 World Expo steering committee, said he welcomes the review.
"I think it is extraordinarily positive. It speaks volumes to the real due diligence that we are putting this project through. I think that I would have been suspicious if it had simply said: 'Sounds okay to us,' " Mr. Ashton said.
He said that, while he believes a Toronto World's Fair could attract as many as 50 million visitors, he thinks the planning should be based on a target of 40 million.
"I think you have to dream big, but I intend to dream smart," Mr. Ashton said.
The bid, which was presented to the first of three public consultation meetings yesterday, is in its final stages of preparation, he said. The PricewaterhouseCoopers consulting firm is preparing the economic analysis of the project, which will then be given to Ottawa and the province to gain their support, Mr. Ashton said.
The prebid process is being directed by the Toronto 2015 World Expo Corp., a subsidiary of the Toronto Economic Development Corp.
In 1990 and 2000 Toronto made unsuccessful proposals to play host to an expo. If council okays another bid at its May meeting, Mr. Ashton hopes that Ottawa, which would make the pitch on behalf of the city, will announce its intention to bid at a June 30 meeting of the 98-nation Bureau of International Expositions, which will make a decision on a 2015 site next February.
_____________________________
Expo-attendance forecast too optimistic, study says
JAMES RUSK
The attendance forecast in a study backing a possible bid to play host to a world's fair in Toronto in 2015 is far too optimistic, according to a review prepared for the Toronto Economic Development Corp.
The feasibility study's approach, which was to extrapolate from the number of visits to Expo 67 in Montreal, using the contemporary population in Eastern Canada and the northeastern United States, is "simplistic," the review says.
The review, by California-based consulting firm Economics Research Associates in conjunction with world's fair expert Gordon Linden, says a reasonable forecast of a low, medium and high attendance would be 30 million, 40 million or 50 million visits, rather than the 72 million of the feasibility study.
The review also warns that "the world's fair industry faces widespread questioning as to enduring appeal and relevance in face of increasingly sophisticated competition from alternative location-based and electronic entertainment forms."
Councillor Brian Ashton, chair of the city's Toronto 2015 World Expo steering committee, said he welcomes the review.
"I think it is extraordinarily positive. It speaks volumes to the real due diligence that we are putting this project through. I think that I would have been suspicious if it had simply said: 'Sounds okay to us,' " Mr. Ashton said.
He said that, while he believes a Toronto World's Fair could attract as many as 50 million visitors, he thinks the planning should be based on a target of 40 million.
"I think you have to dream big, but I intend to dream smart," Mr. Ashton said.
The bid, which was presented to the first of three public consultation meetings yesterday, is in its final stages of preparation, he said. The PricewaterhouseCoopers consulting firm is preparing the economic analysis of the project, which will then be given to Ottawa and the province to gain their support, Mr. Ashton said.
The prebid process is being directed by the Toronto 2015 World Expo Corp., a subsidiary of the Toronto Economic Development Corp.
In 1990 and 2000 Toronto made unsuccessful proposals to play host to an expo. If council okays another bid at its May meeting, Mr. Ashton hopes that Ottawa, which would make the pitch on behalf of the city, will announce its intention to bid at a June 30 meeting of the 98-nation Bureau of International Expositions, which will make a decision on a 2015 site next February.