Am I the only one who realizes that a wider ticker would mean that it wouldn't be aligned with the rounded edge where it will wrap around? The bottom of the round torch podium aligns with where the bottom of the ticker goes now. The ticker is as tall as it can go without being on top of the glass railings. With all the complaints about the aesthetics of this building, if they'd put up a wider ticker, everybody would be complaining how it doesn't align with the torch's podium.
With the items that they've refurbished so far, they've made all the right choices. It's what has been left untouched that looks like crap. They're slowly but surely improving this building and I trust that when they eventually do finish, it'll be a much better than the piece of crap Olympic Spirit Centre that they took over.
In my opinion, a few extra stages of work and this will actually be an appropriate building for the square:
- Add the ticker and have it wrap around the building.
- Redo the corner glass wall on the top floor to match its counterpart at street level with black glass.
- Continue the false wall at the very top around the corner to corral the HVAC units and hide them from view.
- Redo the base of the torch tower with matching cladding throughout, but different than the cladding on the main building to set it apart as its own element.
- Either replace the torch with a dynamic advertising medium like the original plan or paint it black or red and light it up at night.
When the above steps are complete, the building will be less grey, more colourful and more dynamic with motion provided by the electronic signage.