dt_toronto_geek
Superstar
I used to work at the Star, and know exactly how many subscriptions they have. There is no way they would have lost 100,000 subscriptions due complaints about their handling of the Ford stories.
I'll stand corrected, that's the number that seemed to stick in my mind. I should have done this already, I Googled "Robyn Doolittle+Toronto Star subscriptions" and got a hit that indicates the Star lost $500,000 in cancelled subscriptions after the first crack story went out.
One poll revealed that 48 percent of the city believed the video did not exist. The Star reportedly lost more than $500,000 in cancelled subscriptions. “That nearly half the city would think a newspaper would sit around and conspire to make something up was heartbreaking,” Doolittle says. “To me, there was so much supporting evidence that what we were reporting was true, including the photo of the mayor in front of a crack house with a guy who’d recently been shot dead in an alleged gunfight.”
http://www.flare.com/celebrity/entertainment/profile-crack-reporter/ (quote above: 10 paragraphs from the bottom)